Wednesday, October 19, 2011

Homework #1

Homework #1: Choose a brand that you are familiar with. Upload an image of the brand you choose. Answer the following questions about the brand:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaTN2D8D59P9QUR4t8AoU8xLousKzFyvLIM-Wp2rz-jgpswHUJabSowXoJuOa28Mb-hng1gQxCgKqvalb3YfHN1TdxHYxld9L6-EpPcYndwa1P_lmn-VlsutXg5-ZqC3A4IatVeLiwCgM/s400/GoldenKrust+Logo.jpg
1. If branding targets prospects to recognize its product as having a solution to a problem, what problem does your brand address?
-My brand addresses Caribbean and cool comforting food.

2. What solution does your brand offer?
-My brand is a restaurant that satisfies hunger
3. Does the brand clearly convey that message? Explain how.
- My brand doesn't convey that its a restaurant and that it satisfies hunger because the logo shows a sun and tides, so you would assume that its a beach.
4. Do you identify with the message? Explain why.
- Yes I identify with the message because I am part Jamaican and I love Caribbean food.